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So what's up with Google GA4?

Updated: Mar 23, 2023

Hey there, Hope you're having a great Monday morning. Over the weekend, I was asked about thoughts on #ga4, and it looks like some businesses are having trouble adjusting to and leveraging the new version of #googleanalytics4. The old version of Google Analytics will be replaced this year by #googleanalytics4. So, here's the deal.

Starting March 2023, if you haven't already created a GA4 property, Google will create one for you automatically, unless you decide to opt-out. This new property will be set up based on the settings in your Universal Analytics property.

Now, if you have already created a GA4 property that is connected to a Universal Analytics property, Google will copy over any configurations (such as goals and audiences) from your Universal Analytics property that you haven't marked as complete in your GA4 property unless you opt-out.

You can continue to use and collect new data in your Universal Analytics properties until July 1, 2023. After this date, you'll still be able to access your previously processed data in your Universal Analytics property for at least six months. We understand that your data is valuable to you, so we strongly recommend that you export your historical reports during this time.

In the upcoming months, Google will provide a specific date for when existing Universal Analytics properties will no longer be available. Once this date passes, you won't be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data through the API.

So, if you're still relying solely on Universal Analytics, it's time to make the switch to GA4. Don't worry, though – Google has made the transition as seamless as possible, and you still have time to export your historical data. Let's embrace the future of analytics together!

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